About Us.

Blaz Blue is a global technology company that makes customer data smarter, faster, and easier to use.

With our next-gen data platform Spherical, we enable marketers and media owners to use data to engage existing customers and attract their next best across all screens. 

Our Mission

No two businesses are alike, nor are their goals. That's why Lotame provides agnostic, interoperable solutions so clients get what they actually need and want. We take a consultative approach to understand and solve for your data connectivity and addressability challenges.

Why choose us

Making your business (and work life) better, not harder, is our priority. Blaz Blue's unique combination of data, technology and identity, plus extensive ecosystem integrations, means our clients can preserve data connectivity, accessibility and addressability no matter what. Our Partner Connections include all major activation platforms, including identity solutions, ad servers, BI tools, DSPs, SSPs, CDPs etc. We also provide direct and unfettered access to our core API and billions of raw data points, so you can send your data wherever you like to make it even more useful for your team.

Data Solutions

All of our data solutions are underpinned by identity, an interoperable infrastructure and agnostic partner approach to empower companies to drive growth and value on their terms in privacy-safe ways. Blaz Blue is headquartered in the United States and serves global clients in North

Future Proof Your Business
for a Cookieless World.

Blaz Blue’s data solutions support your supply or demand-side business from the ground up with flexible customer data management, activation, or analytics. With our next-gen data platform Spherical, you can unify, model, enrich, and activate data globally and at scale. Increase targeting reach with our data marketplace and ensure addressability with Panorama Identity solutions that translate data and audiences easily between clients and other platforms.


Sell your high-quality addressable audiences to marketers and agencies around the world. Increase revenue opportunities with data enrichment and data collaboration, and access built-in demand for your valuable first-party data.


Through industry-leading DSP and DMP platforms, Blaz Blue optimizes media buying by serving ads on relevant websites and targeting audience behavior, delivering better results for advertisers and agility for agencies.


When it comes to programmatic ad buying, a PMP, also known as a private marketplace, refers to the place where online ad buying models are developed that allow publishers to control who buys their inventory and at what price .


A Data Management Platform , or DMP, is a platform that collects data from a company’s audience in order to segment its customers.


The term cookieless describes a type of marketing originated by vendors and companies traded for IDs . Cookies are small pieces of data exchanged between advertisers that contain personal identifiers as consumers browse the web.


HTML5 It is the HTML language and allows to define the new web development standards and advertising creatives, modifying the existing code to solve problems and updating it to the new needs of today’s browsers.


As a media team, it allows us to create links and relationships between many users who have the same motivations and objectives in the different networks where users are present interacting today.

Ready to start
your project?

Contact us through our form.